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Product Profile Structure

HEDAMO

The product moves.
The understanding doesn’t.

A producer may know everything about their product. By the time it reaches a buyer, almost none of that knowledge arrives with it. A HEDAMO profile carries origin, practices, claims, sources, and gaps — in one place, in the same shape, every time.

See the structure appliedFour sample profiles

Developed by Altibbe Inc., a research-and-standards organisation for product information systems.

HEDAMOWhat HEDAMO is

HEDAMO is a disclosure methodology for structuring producer-declared product information into portable product profiles. It helps product information become easier to compare, reuse, and understand across buyers, institutions, researchers, and markets.

What HEDAMO does not do

HEDAMO structures disclosure. It does not certify, verify, approve, validate, or make regulatory determinations. Producers own their declarations. Jurisdictions determine admissibility. HEDAMO makes product information more structured, visible, and reusable.

A product profile is the reader-facing form of a structured disclosure: producer-declared information, source references, visible gaps, and version history organised in one consistent shape.

Worked examples

Four products. The same structure.

An olive oil from Jordan, a cardamom from Kerala, a rice from Telangana, a coffee from Sidamo. Different products, different markets, different stories — read in one shape. Pick the one that speaks to your work.

A concrete example

What the producer knows. What the buyer receives.

A cardamom grower in Kerala documents origin, cultivar, harvest date, and drying method. By the time the product reaches a buyer in Hamburg, all that remains is a commodity code, a fumigation certificate, and a price per kilogram.

The producer’s information didn’t travel. Not because it didn’t exist — but because nothing structured it for the journey.

What changes

Four things change when a product profile travels.

01

Less repetition

Producers document once. The profile travels to every buyer and institution.

02

Clearer decisions

Buyers and governments see what was declared — and what was not.

03

Visible gaps

Where information is missing, the gap is shown. Not hidden. Not inferred.

04

Portable across markets

The same profile reads in Berlin, Delhi, and Tokyo on the same terms.

The structural response

How a profile travels.

Evidence — producer-declared
CertificateExtra-virgin · JOC certified
Lab reportPolyphenols 380 mg/kg
DeclarationOrigin · Harvest record
CertificateHalal · HIB · 2025
SensoryPanel assessment · Sep 2025
Structured profile
HEDAMO · Disclosure
Profile
OriginAjloun Highlands, Jordan
PracticesHand-harvest · rain-fed
ProcessingCold-pressed ≤ 4 hr
ClaimsPolyphenols 380 mg/kg
CertificationExtra-virgin · Halal
Sources5 documents uploaded
Residue dataNot declared — gap marked
v1 · Producer-declared · Portable
Travels to any context
BuyerPre-sourcing brief
ConsumerLabel depth
Trade bodyProducer visibility
InstitutionProcurement record
ResearcherComparative data
Scattered, producer-realStructured · Portable
Who it serves

One profile. Different questions.

A buyer reads origin and testing. A government reads gaps and coverage. A producer reads what has been declared, and what is still missing. Same product profile, different readings.

Declare once, reuse many

A structured product profile that travels with the product.

Think of it as a structured digital profile for a product. HEDAMO defines what goes into that profile. Technology partners build systems around it. Producers document the product. Buyers and institutions can read the product properly.

Certification evaluates. Traceability tracks. Regulation decides. HEDAMO structures. These are different functions. They coexist.

Boundaries

What HEDAMO holds. What others decide.

HEDAMO structures what the producer declares. Producers own the claims. Jurisdictions own admissibility. HEDAMO maintains the disclosure structure. Different layers — and they coexist.

i

Producers

Own their claims.

What is declared, and what is left as a stated gap.

ii

Jurisdictions

Own admissibility decisions.

What counts, where, and on what terms.

iii

HEDAMO

Maintains the structure.

So claims and gaps can travel intact.

Research basis

The research behind the structure.

  1. SGPIS · 01

    The Limits of Single-Score Nutrition Labels

    Published
  2. SGPIS · 03

    The Information Gap in Food Trade Corridors

    Published
  3. SGPIS · 05

    What the Product Knows: India's Missing Intelligence Layer

    Published

Selected papers from an ongoing research series.

Engage

Share the product information problem you are trying to solve.

Three routes below. Each is a different kind of conversation. Choose the one that matches the work in front of you.

HEDAMO · Disclosure methodology · hedamo.com

HEDAMO is a disclosure methodology developed by Altibbe Inc., a research-and-standards organisation focused on product information systems.

Altibbe Research publishes the Structural Gaps in Product Information Systems series, which studies how producer-level information is generated, lost, and made non-portable across markets and institutions.

As regulation, procurement, and trade documentation increasingly ask for structured product information, the disclosure layer needs a methodology.